Meghan Markle makes her first big move after rebranding lifestyle brand

Meghan Markle is wasting no time making moves after rebranding her lifestyle brand.

The Duchess of Sussex hit follow on her newly rebranded lifestyle brand, As Ever, marking the first Instagram account she’s followed since returning to the platform, and next chapter for her business venture.

The move comes after Meghan officially unveiled As Ever earlier this week, replacing its original name, American Riviera Orchard. In a video message to her 1.9 million followers, the 43-year-old explained why the rebrand was necessary.

In her announcement, Meghan explained why she made the switch. “Last year, I thought, you know, American Riviera, that sounds like such a great name — it’s my neighbourhood, it’s a nickname for Santa Barbara — but it limited me to things that were manufactured and grown in this area,” she said.

The rebrand signals a fresh start for her brand, which was first launched in 2024.

This is just the latest in a series of calculated steps as Meghan builds momentum for As Ever, which is set to launch ahead of her Netflix series, With Love, Meghan, debuting in two weeks.

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