Taylor Swift's SwifTok: read inside

Taylor Swift is just as powerful on her social media as she is in the music industry.

For her nearly two-decade career, the singer's brand and relevancy have only grown, and what distinguishes her from many other artists (though by no means all) is her fervent following—the Swifties.

Users of SwiftTok, a boisterous ecology created by Swifties over the past few years, devote themselves to discussions about her music and, more frequently, conspiracies about her.

The TikTok community for Swift fans and Swift-related content is called SwiftTok. Swifties who take part might be seen ranking some of her songs, giving her album reviews, or flaunting their vinyl records.

SwiftTok appears to be a standard community of passionate fans at first glance, but digging a little deeper reveals a committed group that is determined to analyse every word the singer says to learn more about her next projects.

There is a key difference that set Taylor Swift (and SwiftTok) apart from her peers, even though an expanding "stan culture" has contributed to bolstering the fan bases of popular musicians worldwide.

There is no EilishTok or TheWeekndTok, so it would seem that other contemporary, well-known artists aren't having the same impact on TikTok as Swift does.

Taylor occasionally responds to popular videos to inspire her followers. While part of the content on SwiftTok is standard music fan fare, conspiracy theories are some of the most frequently seen content.

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