Emma Watson fashions pixie haircut as Prada’s new fragrance’s ambassador

Emma Watson becomes Prada’s ambassador with a new look.

The "Harry Potter" actress revealed her freshly shaven hair for the partnership and is the new face of Prada's fragrance.

In the gorgeous photo, Watson flaunts dangling Prada earrings, dramatic cat eye makeup, as well as a dramatic hairstyle.

She also makes her Prada debut as a director with this campaign.

In a news statement, Watson stated that “Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions.”

The UN Women Goodwill Ambassador commented, “It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.”

The 32-year-old Watson has previously cut her hair short. She debuted a pixie cut in 2010, after the "Harry Potter" film series came to an end and she was finally free to switch up her appearance since she was no longer portraying Hermione.