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Selena Gomez reveals thought process behind perfume design

Selena Gomez talks about the unique design of her latest launch

By Aamna Razi August 09, 2025
Selena Gomez reveals thought process behind perfume design

Selena Gomez, who is the founder of Rare beauty, has recently come out with her Eau de Parfum which has a warm, sweet scent description.

The Lose You To Love Me singer has offered an explanation as to why the product’s design is different from traditional perfumes, with a personal and thoughtful reason. 

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