Bad Bunny leaves Kendrick in dust with record-breaking show

Bad Bunny has officially rewritten the history books after his jaw-dropping Super Bowl LX Halftime Show became the most-watched of all time.

The 31-year-old global superstar, real name Benito Ocasio, racked up an eye-watering 4.157 billion views worldwide in just 24 hours, according to Roc Nation. 

The staggering total combines global broadcasts, YouTube and digital platforms, marking a 137 per cent surge compared to last year’s show fronted by Kendrick Lamar.

While the live US TV audience hit an impressive 128.2 million viewers, making it the fourth-biggest in Halftime history.

Notably, Kendrick still holds the live record with 133.5 million. 

But when it comes to global impact, Bad Bunny is now king.

The Puerto Rican icon turned the stage into a vibrant tribute to his roots and the wider Latin community.

He made history as the first headliner to perform almost entirely in Spanish.

He was joined by fellow music heavyweights Ricky Martin and Lady Gaga, while stars including Pedro Pascal, Cardi B and Karol G added extra sparkle to the spectacle.

And the online frenzy didn’t stop there. 

The NFL’s three most-viewed social posts of all time now stem from his performance, with one emotional Instagram clip, titled Only Thing More Powerful Than Hate Is Love, pulling in 179 million views alone.

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