Khaby Lame to join billionaire league after $900m deal?

Khaby Lame’s million-dollar deal marks a brand new milestone for digital creators

By Aamna Razi January 24, 2026
Khaby Lame to join billionaire league after $900m deal?
Khaby Lame to join billionaire league after $900m deal?

Khaby Lame has just made a deal that grants a company the exclusive commercial rights to his brand for the next three years.

The content creator’s operational entity Step Distinctive Limited’s whopping 75 million shares are now owned by Rich Sparkle Holdings.

In a report on the deal, SSB Crack reveals that the TikTok sensation’s company has given up a number of “e-commerce operations, brand partnerships, and the development of a hyper-realistic AI ‘Digital Twin’ of Lame.”

As per multiple reports, the deal has increased Khaby’s wealth by around $900 million, since that is what the agreement is valued at.

This deal emphasizes the fact that content creators and their input is now being perceived by large corporations and businesses as profitable and necessary, cementing their value and place in the markets.

It alsoacts as a confidence boost for creator-led ventures, since the Senegalese-Italian influencer’s business ventures have evidently proved to be successful.

On a much broader note, it reinstates the power of social media and how it can be used to generate wealth and widespread recognition, making the billionaire status more achievable for the common man with talents or skills.

Is Khaby Lame still married?

Khaby divorced Danish South African model Wendy Thembelihle Juel after seven months of marriage in 2023, making him single as of yet.  

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