Hailey Bieber uses slur for Selena Gomez amid brand competition?

Hailey Bieber, who shares a son Jack Blues with Justin Bieber, seemingly added fuel to drama with Selena Gomez.

Although the 28-year-old gave a subtle response to the Rare Beauty owner, Hailey presumably used a slur that was directed toward her husband’s ex Selena.

A post, which featured the Rhode owner herself after SKYLRK match, caught everyone’s attention as the model added a quote.

A coffee mug had a text that read: “That’s not realistic” and the next line goes: “yeah to YOU ya unwhimsical b**ch.”

Although Hailey did not mention the People You Know hitmaker, it was seen as a jab at the songstress.

After the update began making round on the internet, the online community reacted to the slur as one X user asked: “Why is Selena unwhimsical b**ch?”

On the other hand, a fan was convinced that the entrepreneur is calling out the Calm Down singer, slamming her by penning down: “Calling Selena a b**ch is very very bad and pathetic.”

Meanwhile, many pointed out that the update was not meant for the Only Murders in The Building star as a netizen commented: “Not everything is just about Selena.”

Why did Selena Gomez diss Hailey Bieber?

This came after the 33-year-old responded to Hailey’s remarks about not feeling competitive with other brands in market.

She wrote and later deleted on her Instagram story: “It’s just about relevance not intelligence. All brands inspire me. There’s room for everyone.”

RELATED: Justin Bieber's wife Hailey shares her 'its not clocking to you' story