Sydney Sweeney dodges important question: Why?

Sydney Sweeney has been at the center of a number of controversies as of late, and with the most prominent American Eagle one, it seems like she is the only one with something to lose.

The “eugenics propaganda” uproar-causing wordplay-focused ad has certainly impacted the Euphoria actress, but seems to have had unintended affect on the brand itself.

Prior to her appearance at the Toronto International Film Festival, the 27-year-old stated to Vanity Fair, “I am there to support my movie and the people involved in making it, and I’m not there to talk about jeans,” referring to her upcoming movie Christy.

“The movie’s about Christy, and that’s what I’ll be there to talk about,” she continued of the boxer, Christy Martin’s biopic.

Meanwhile the jeans retailers have reported their second-highest earnings as of yet, and the chief marketing officer Craig Brommers has called the campaign a record-breaker.

The eyebrow raising monologue had ignited a widespread debate on the internet, with netizens being enraged by the Immaculate star’s remarks about her genes being “great” as well as outwardly stating that her jeans/genes.

When did the American Eagle ad come out?

The ad campaign came out in late July in 2025, and quickly went viral for Sydney’s eyebrow raising behaviour. 

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