How Meghan Markle is 'copying' Kate Middleton and 'monetizing' her royal connections

Meghan Markle is facing fresh criticism after including royal-favourite children’s clothing brands in her new “Easter Edit” on ShopMy, sparking claims she’s copying Kate Middleton and cashing in on her past royal ties.

The Duchess of Sussex, 43, launched her curated Easter collection on Monday via her affiliate-linked shopping page, hand-picking 25 spring-themed items including children’s clothes, toys, and homeware. 

But royal watchers were quick to spot familiar brands—ones closely associated with Prince George, Princess Charlotte, and Prince Louis.

Among the featured items were the iconic Petite Plume pyjamas worn by Prince George in 2016 when he met Barack Obama in his dressing gown, a moment that charmed royal fans around the world. 

Meghan’s list also includes a Trotters dress, a label Princess Charlotte has worn at least 15 times, and a Boden baby dress—another royal family favourite worn by all three of Kate’s children.

Critics argue the duchess is capitalising on her former royal connections by aligning herself with the same brands the Princess of Wales, has long championed. 

Boden, in particular, is a brand often spotted on senior royals including Queen Camilla and Kate herself.

How is Meghan Markle earning through ShopMy? 

Through the ShopMy platform, Meghan reportedly earns a commission each time a follower purchases an item using her affiliate link—a common practice among influencers. 

But while this move aligns her with the digital influencer space, Meghan insists she doesn’t see herself that way.

“I’m not an influencer,” she told People Magazine. “I’m a female founder and entrepreneur.”

Even so, critics have accused her of blurring the lines between royal status and influencer-style commerce, especially after previously stating she wanted a private life away from royal duties.

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