Drake suffers crushing betrayal following release of ‘Luther’ video

Just as fans thought that the long-running beef between Drake and Kendrick Lamar was over, K-Dot seemingly fired another shot at Drizzy.

Fans of Lamar are currently losing their minds after the music video of his and SZA’s song Luther was released on Friday.

The track, titled after R&B legend Luther Vandross, was released last November as the third single from Lamar’s highly successful GNX album.

The music video comes amid the ongoing battle between Lamar and his long-time rival for chart supremacy, as it was dropped just two weeks after Drake’s NOKIA video was released.

Luther has been on top of the Billboard Hot 100 for months, while NOKIA has climbed to number three and is predicted to dethrone Lamar from the number one spot.

The music video of Luther (much like NOKIA) is shot in black and white and is directed by Drake’s ex-collaborator and fellow Canadian Karena Evans.

Evans previously called the shots for many of Drake’s music videos including God’s Plan and I’m Upset.

Following the revelation, social media has been abuzz with speculation about whether this was Lamar’s way of further hurting Drake.

At this point, it's all just speculation but given the history between the two, it is certainly not a reach to conclude that their feud is far from over.

When did the Drake and Kendrick Lamar feud begin?

The highly publicised rivalry between Drake and Lamar originally began in 2013 when the Canadian rapper responded to the Compton native’s verse on the track Control by Big Sean.

After years of subtle jabs, the feud became mainstream in 2023 when J. Cole collaborated with Drake on First Person Shooter.

In the song, Cole claimed that he, Drake and Lamar are the “big three” rappers of contemporary hip-hop, a notion that was dismissed by Lamar who proclaimed in Like That that it is “just big me.”

The beef escalated in 2024 when the two artists traded insults in diss tracks such as Family Matters and Not Like Us.

Things got serious when Drake sued Universal Music Group (UMG) and Spotify in November for allegedly conspiring to inflate streaming figures of Not Like Us.

In January, however, Drake dropped the lawsuit and filed a new one for defamation against UMG for allegedly promoting the diss track.

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