Meghan Markle's 'As Ever' jam mocked by royal loyalists: 'Wouldn't take it for free'
Meghan Markle officially launched her As Ever brand on Wednesday, she proudly posted a behind-the-scenes video
Meghan Markle’s latest lifestyle venture might’ve sold out online — but royal fans are having a field day with her raspberry jam.
As the Duchess of Sussex officially launched her As Ever brand on Wednesday, she proudly posted a behind-the-scenes video of herself setting the website live… only to come back an hour later to announce everything had sold out.
But not everyone is buying the hype — or the jam.
In a scathing poll conducted by the Express, 98 percent of voters said they wouldn’t be caught dead buying Meghan’s jam. Some fans even said they wouldn’t accept it if it was handed to them for free.
“Buy her jam? If she was at the door giving it away, I wouldn't open it,” one unimpressed voter quipped.
Another echoed the sentiment: “I would not buy anything attached to Meghan or Harry.”
Even the royal brand comparisons rolled in, with one user writing: “No thanks. I’ll stick with my regular Highgrove Jam.”
Despite Meghan's loyal followers praising the Montecito-inspired launch — which included a $14 raspberry “spread” in keepsake packaging — royalists remain unconvinced.
Only 2 percent of voters said they’d consider buying the products, and a mere 11 people admitted they were on the fence.
While Meghan’s team celebrates the sold-out launch, the online reaction paints a very different picture — one where jam is definitely not everyone’s cup of tea.
What's included in Meghan's first As Ever drop?
As Ever's debut collection includes everything from raspberry jam and wildflower honey to crepe mix and flower sprinkles — all wrapped in Meghan’s signature Montecito-chic aesthetic.
Here’s a peek at the price tags: Raspberry spread (with keepsake packaging): $14; Wildflower honey with honeycomb: $28; Flower sprinkles: $15.
The brand’s focus is “elevated, everyday living” — think hostessing, cooking, and cozy-chic vibes for the curated kitchen shelf.
RELATED: Meghan Markle gets nostalgic about royal life to promote 'As Ever' brand
