Meghan Markle gets nostalgic about royal life to promote 'As Ever' brand

Meghan Markle is getting nostalgic — and strategic — after the launch of her highly anticipated lifestyle brand As Ever. 

The Duchess of Sussex, 43, dropped a range of curated goodies this week, including raspberry jam, floral shortbread cookies, tea blends, honey and more — and now she’s tapping into her royal past to help sell them.

In a newly released email to subscribers of her brand, Meghan reflects on the inspiration behind her latest creations, opening up about how her royal years across the pond still linger in sweet and subtle ways.

“Crunch and delicious shortbread cookies that remind me of my time in England,” she wrote, calling back to her time as a senior royal living in the UK.

The cookies, adorned with tiny flower sprinkles, are part of what she calls a “thoughtful gesture” and a celebration of “small, meaningful moments of connection.”

Other items in the collection pull inspiration from her childhood and travels: hibiscus tea is a nod to the “sun tea” she made growing up, raspberry spread reflects her “years of recipe testing,” and her crepe mix is “inspired by my time visiting France as a student.”

As she writes in the newsletter: “When I think of the things I look forward to the most, I usually find them in the unexpected, in the thoughtful gesture, in the small details that show care… that’s where the magic in the everyday is.”

What's included in Meghan's first As Ever drop?

As Ever's debut collection includes everything from raspberry jam and wildflower honey to crepe mix and flower sprinkles — all wrapped in Meghan’s signature Montecito-chic aesthetic.

Here’s a peek at the price tags: Raspberry spread (with keepsake packaging): $14; Wildflower honey with honeycomb: $28; Flower sprinkles: $15.

The brand’s focus is “elevated, everyday living” — think hostessing, cooking, and cozy-chic vibes for the curated kitchen shelf.

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