Meghan Markle risks Netflix show flop, warns PR expert
Meghan Markle on Jaunuary 01, 2025, launched a new Instagram account under the handle @meghan
As Meghan Markle prepares for the launch of her highly anticipated Netflix series, With Love, Meghan and her lifestyle brand, As Ever, PR experts are weighing in on how she should strategically time her release.
According to Edward Coram James, CEO of the marketing agency Go Up, the Duchess of Sussex must ensure that the show’s release is aligned with major media moments to maximize success.
Speaking to Express UK, James suggested that Meghan should carefully plan her media rollout rather than rushing the launch.
"If Meghan plays it right, she could align with key media moments—like a big Vogue feature or a fresh Oprah sit-down (hopefully less polarising this time)—to reintroduce the show when people want this kind of content," he explained.
He also noted that spring or summer would be a better release window than March.
"From my perspective, May or June is a stronger window to launch the show. Awards season is over, big blockbusters haven’t taken over yet, and lifestyle content thrives as people start thinking about those dreamy summer days."
"March feels rushed. Late spring feels smartly curated," he added.
James also emphasized the importance of social media in promoting the brand and show, urging Meghan to make her content feel more personal and less like a marketing campaign.
"Meghan should continue to utilize her social media platform. She’s already been a pro at this, but now it needs to be even more intentional. Use the platform to preview moments from the show that feel authentic—behind-the-scenes clips, sneak peeks of her process... maybe even raw moments that let the public in."
"Her social media can’t just feel like a marketing tool; it needs to feel like a real connection with her audience," he added.
What is Meghan Markle’s Instagram?
Meghan Markle on Jaunuary 01, 2025, launched a new Instagram account under the handle @meghan. Since its debut, she has consistently signed off her posts with "As Ever, Meghan" or "As Ever, M."
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