Zara Larsson opens up about losing $3M brand deal

Zara Larsson has opened up about losing a lucrative $3 million brand deal following a controversial joke she made about abortion on social media.

In a recent interview, the singer revealed that the deal, described as the biggest of her career, was withdrawn after backlash erupted over a comment she posted in response to a fan’s TikTok video.

According to People, the fan had referenced being unknowingly pregnant during one of Larsson’s concerts before later having an abortion, prompting the singer to reply with a dark-humored remark.

The comment quickly divided audiences online, with some criticizing it as insensitive while others defended it as humor. 

As per the outlet, the fallout ultimately led to the termination of the high-value partnership, though Larsson chose not to disclose the brand involved.

Despite the financial loss, Larsson expressed little regret over the situation.

Moreover, she stood by her comment, insisting that humor can play a role in normalizing conversations around topics often considered taboo. 

She also questioned why discussions around abortion are only deemed acceptable when framed as emotionally difficult experiences.

The singer further emphasized that her views on reproductive rights remain unchanged, suggesting that differing perspectives on the issue may have contributed to the fallout with the brand.