Hailey Bieber responds after Rhode users complain about skin irritation

American model Hailey Bieber brings beauty company Rhode to Sydney, Australia

By Hifza Ahmed Siddiqui February 16, 2026
Hailey Bieber responds after Rhode users complain about skin irritation
Hailey Bieber responds after Rhode users complain about skin irritation

Hailey Bieber made the headlines after surprising her fans at the Rhode launch in Sydney, Australia, sending the attendees in to a frenzy.

Although the skincare products are endorsed by models, influencers, stars, the 29-year-old faced a setback after costumers reported about having skin irritation.

It appears that the model finally responded to the complaints as she penned down a note about a new mask that is for “super sensitive skin” and “perioral dermatitis."

She described that the product has “VBE” which help in bringing “blood flow to the skin.” 

Hailey Bieber responds after Rhode users complain about skin irritation

The beauty mogul noted that the “slight flush or warmth” after usage is normal and “intentional.” It is to be noted that the entrepreneur is yet to confirm if she addressed the complaints.

Over the past few months, many customers have given negative reviews with one Reditt user claiming that the famous glazing milk has “coconut alkanes… so very likely will break people out.”

Another netizen revealed that the product they got as a birthday resulted in “little zits on my cheek and chin” after about “5 days of use.”

A third X user shared their experience of suffering excessive skin irritation after using the brand’s under eye patches that otherwise claim to “depuff and brighten” the area.

Did Hailey Bieber launch Rhode in Australia?

Despite the ongoing buzz, fans crowded in Australia store to buy her products where she showed up unannounced.

According to a TikTok star, the experience was hectic as there were long lines at the counter.

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