Bruno Mars turns Valentine roses Into album rollout gold

Bruno Mars received two ovations on this Valentine's Day, one because of romance and the other a marketing tactic.

The Die With A Smile artist shocked the entire US by collaborating with a local florist to deliver rose bouquets.

The upcoming album, The Romantic, was being branded with the arrangements that had handwritten poster notes mimicked by his new project.

The move rapidly became a viral one and got fans into a frenzy marking it as an emotional and well-planned promotion.

On X (formerly Twitter) one netizen posted, "Bruno Mars turning Valentine's Day into a whole album rollout is elite behavior."

"Bruno Mars knows how to win hearts and promote at the same time," another user marked.

A third one punched, "That's actually such a classy promo move. Bruno Mars knows romance marketing!" 

One of the fans has complimented the tactic, saying, "This is genius of a marketing that's really adding value to his brand and the lives of people."

A commenter on Instagram made a jab and said, "He really went from ‘I should’ve bought you flowers’ to giving out hella bouquets."

Romantic is the fourth studio album of the 40-year-old crooner scheduled to be released on February 27. 

Notably, it is his first solo album since 24K Magic, which was released in 2016, and it can be seen as one of the first signs of a long-awaited comeback of the Just the Way You Are artist.