Sydney Sweeney turns heads with bold shoot for new brand launch

Sydney Sweeney is generating widespread attention with a provocative new promotional campaign for her recently unveiled lingerie brand, Syrn. 

The shoot features the Euphoria actress in a series of eye-catching black lace and sheer ensembles.

The visuals, released this week as part of the brand’s ongoing launch efforts, show Sweeney modeling statement pieces from Syrn’s inaugural collection, including daring lace bodysuits, thongs, and suspenders, against whimsical garden-themed backdrops.

Moreover, one standout image sees the actress in a striking black outfit paired with pink gloves and accessories.

According to Daily Mail, Syrn’s design ethos revolves around inclusivity and self-expression, offering a range of sizes and stylistic “personas."

The label’s debut collection has already sparked excitement among fans, with many praising its aesthetic and Sweeney’s hands-on role both as founder and model.

Furthermore, industry observers note that the campaign’s bold imagery is part of a larger strategy to position Syrn as a standout newcomer in the competitive intimate apparel market. 

Reactions on social media have ranged from admiration for Sweeney’s confidence and style to playful commentary on the shoot’s provocative elements.