NFL boss bets about Bad Bunny's political actions amid Super Bowl

With Super Bowl LX just days away, NFL Commissioner Roger Goodell expressed confidence that Bad Bunny’s halftime show will stay free of overt political messaging, even as the reggaeton star has been at the center of cultural and political controversy. 

Goodell made the remarks during the NFL’s annual pre-Super Bowl press conference, underscoring his belief that the performance will emphasize unity rather than division.

Bad Bunny, a Grammy-winning Puerto Rican artist, recently sparked national discussion after using his Grammy Awards platform to criticize U.S. immigration enforcement, famously saying “ICE out” while urging compassion. 

According to Page Six, his comments have drawn both support and criticism ahead of the halftime show at Levi’s Stadium in Santa Clara on February 8.

Goodell highlighted Bad Bunny’s global appeal and experience with large audiences, stating the artist understands the unique role of the Super Bowl stage to “bring people together.” 

However, that optimism is not universally shared. Conservative commentators and some fans have argued the selection of Bad Bunny, whose music is primarily in Spanish and whose political views are well-known, could turn the halftime performance into a flashpoint.

Furthermore, the debate has even prompted rival efforts, including an alternative “All-American Halftime Show” announced by Turning Point USA.