Pete Davidson and model-actress Elsie Hewitt are fronting a light-hearted new social media campaign for Sonic Drive-In, marking a fun “level up” in their public journey as a family after welcoming daughter Scottie last December.
The duo appear in a commercial for Sonic’s All-American SONIC Smasher and the affordable $6 Smasher Meal, blending humour about adulting with fast-food promotion.
In exclusive comments ahead of the campaign’s launch, Davidson joked that he’s in a new phase of life focused on stability, from parenting and minivan talk to brushing and flossing, and that upgrading his burger game with Sonic’s new offer fits that theme.
According to People, Hewitt playfully added that as a couple they now insist on “the best,” whether that’s snacks or life choices.
The tongue-in-cheek commercial sees the pair banter about settling down, deciding when to “level up,” and joking about being “smashed”, a double entendre that turns out to refer to Sonic’s signature hand-smashed burgers.
The ad aligns with Sonic’s wider “Break Up With Your Burger” campaign, aimed at enticing customers to trade up to premium Angus beef-based options without high prices.
Moreover, Davidson and Hewitt have drawn attention not only for the humorous spot but also for their evolving life as new parents.
As per the outlet, the couple welcomed their first child together, Scottie Rose Hewitt Davidson, at the end of 2025, sharing the joyous news with fans on social media and underscoring their growing profile as a family in the public eye.