Tom Holland becomes face of High-End fragrance

Spider-Man breakout star Tom Holland has become a symbol of sophistication in a new perfume deal with a luxury brand, amidst filming the anticipated Spider-Man: Brand New Day.

The British heartthrob is now the face of high-end luxury brand Prada’s new men’s fragrance, Paradigme.

The Italian fashion powerhouse confirmed the collaboration, describing it as a “fragrance that transcends traditional preconceptions by asking, what if there’s another way?”

The news first broke in WWD (Women’s Wear Daily), where Holland spoke about his experience working with Mario Prada’s fashion line.

“I’ve worked with Prada for years now and continue to opt for their clothes on carpets, an environment that usually makes me uncomfortable, and Prada has never failed to fill me with confidence when I’m stepping out,” Holland told the outlet. “I instantly felt the same the first time I discovered Prada Paradigme.”

The BAFTA-winning actor added that he likes “understated things,” but also noted that a good scent can make a difference.

“It’s like an invisible accessory,” Holland said about the fragrance.

The perfume is said to explore “the interplay between the inner self and the outer world” through “an artful ambery woody” signature base with an avant-garde twist.

Holland’s featured fragrance is available online for $37 to $195 at Ulta, Sephora, and Macy’s.

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