BLACKPINK members found themselves with more freedom in their solo ventures as their management company, YG Entertainment, did not make the quartet sign contracts regarding their individual activities.
According to Soompi, the managing agency officially released an announcement on Friday, December 29, stating that BLACKPINK would not be signing exclusive contracts with the agency for their solo careers outside the group.
The outlet cited the statement that began, "Hello, this is YG Entertainment. BLACKPINK recently renewed their contracts with YG for their group activities, and we have agreed not to proceed with additional contracts for [the members’] individual activities."
"We will do our utmost to support BLACKPINK’s activities, and we will cheer on the members’ individual activities with warm hearts," the official statement concluded.
This development comes weeks after members, Jisoo, Rosé, Jennie and Lisa renewed their contracts with the label on December 6.
As per the contract all the four members will continue their venture as a quartet, the statement issued at the time by YG Entertainment read, "The board has completed a resolution about renewing the contract with BLACKPINK’s four members."
The contract renewal took place shortly after BLINKS buzzed social media, pondering whether the singers were initiating their solo ventures or not.
Nevertheless, over the last weekend Jennie launched her very own label, OA, also known as ODD ATELIER.
The 27-year-old South Korean vocalist took to her Instagram stories and expressed her excitement as she wrote, "I start my solo journey in 2024 with a company that I have established called OA."
Meanwhile, the oldest BLACKPINK member Jisoo, 28, has been navigating through the acting industry.