Despite high prices of concert tickets, why are fans pushing limits to attend them?

Taylor Swift and Beyoncé's concert ticket rates are sky-high but still fans are eager to go there. Why? Psychologist explains

By Jean Valjean July 29, 2023
Despite high prices of concert tickets, why are fans pushing limits to attend them?

Despite high prices of concert tickets, why are fans pushing limits to attend them?

The continued tours of Taylor Swift and Beyoncé are making fans anxious, with stadiums packed to capacity, hotel rates skyrocketing, and supporters straining to catch a glimpse of their favourite stars. What motivates this preoccupation, then?

Dr. Yamalis Diaz, a psychologist at NYU Langone, has the solution. The child and adolescent psychologist told Fox News Digital that teens and young adults are going through a "very sensitive developmental period."

In this stage of growth, the identity is formed, she added. As a result, clinging to famous people began to seem "cool," "beautiful," or "popular."

"People essentially value and reinforce these celebrities in the way that teenagers wish people would see them," she added.

"It could be that they want to be like [them] or just want to love this person because of how amazing they are."

Diaz singled out Swift as her pop star persona is "relatable" to the underdog as she pushed them up and is known for being "real."

The psychologist also noted that social media has strengthened the bond between fans and celebrities.

This connection finally encourages followers to search for news on their favourite celebrities on various social media platforms.

"That is the reason we're seeing the obsession take over in a much bigger way," she maintained.

"There is this big clash between fans trying to figure out who they are and then having 100% access to their celebrity idols … That's where the obsessive component starts to take over."

The expert claimed that the brain's release of dopamine, or "happy hormones," has created a new level of addiction among admirers of celebrities, particularly when they post anything new on social media.

"Dopamine also plays a role in how teenagers become so obsessed with certain celebrities because every time they consume information, every time they see a new video, every time they see a new post, every time they go live … their dopamine circuitry is being dinged," she said.

It's interesting that Diaz said brand managers for celebrities are aware of fans' reactions to their favourite stars.

Therefore, celebrities frequently revealed their life experiences on the internet in an effort to draw them in.

"They need to keep the little dopamine drip going," adding, "If you go for too long and you're not giving people access to you, the dopamine dries up a little bit, so this is [how] they are making sure fans stay super connected."

Diaz also explained the 'post-concert depression,' "As soon as you hear about the concert, if this is your person, dopamine and adrenaline are starting to rush."

"Then you're getting the tickets. Then you're planning the road trip to the concert and what you're going to wear … And then it's over."

She continued, "And so, your brain starts to deactivate the dopamine and the adrenaline, which results in a post-concert crash."