Fashion
Rihanna reunites with PUMA for upcoming collection
Rihanna was a former creative director at PUMA
She’s back.
Rihanna and PUMA are reigniting an old flame with an upcoming collaboration.
The lifestyle brand announced the partnership with the singer's Fenty via Instagram with a simple caption, reading: “Coming soon.”
No further details about the collaboration have been released.
The association between the 34-year-old multi-hyphenate star and Puma dates back almost a decade, with the former first joining the brand as creative director in 2014.
Rihanna went on to release a series of sneakers with the brand as well as mount a variety of shows at New York Fashion Week.
Her latest collection with Puma was launched in 2017 which went to an unannounced hiatus as the singer explored other projects.
Rihanna’s Many Endeavors in 2023:
The Umbrella singer kicked off the year with a handful of milestones: both professional and personal.
Her stellar performance at the halftime show at Super Bowl last month was coupled with an enthralling announcement that swept her fans off their feet.
Dressed in an all-red ensemble, the Fenty mogul revealed her second pregnancy with boyfriend A$AP Rocky at the show.
The couple welcomed their first child, a nine-month-old son, back in May.
As the Ocean’s 8 star gears up for another addition to her family, Riri is slated to perform at this year’s Academy Awards on Mar. 12.
And who knows, Rihanna might take a leap of faith and act on her desire to marry this year as well.
