December 20, 2022

Music

Justin Bieber calls out H&M for selling UNAPPROVED merch

Justin Bieber calls H&M merch ‘trash’, ‘I don’t approve it, don’t buy it’

By Samantha David December 20, 2022
Justin Bieber calls out H&M for selling UNAPPROVED merch

Justin Bieber is angry with H&M for their new merchandise.

The 28-year-old "Baby" singer used his Instagram Story on Monday to denounce new clothing and merchandise from the company that bears his likeness, including, among other things, a sweater dress with a black-and-white image of his face and a canvas bag with various images of him printed on the front.

"I didn't approve any of the merch collection that they put up at H&M… all without my permission and approval," Bieber wrote. "SMH I wouldn't buy it if I were you."

He called the "H&M merch" "crap" in a subsequent post and pleaded with his followers not to buy the products.

"As with all other licensed products and partnerships, H&M followed proper approval procedures", the retailer told PEOPLE.

On his official website, Bieber offers his own line of merchandise for sale, including hoodies, sweatpants, and t-shirts with images of him and lyrics from his most recent album, Justice.

Additionally, he has a unique apparel line that he debuted in 2019 and is named Drew in honor of his middle name.