Clearly, being the most-followed creator on TikTok has its perks.
In recent news, Khaby Lame, who has garnered over 150 million followers on the video platform and is currently the most followed account, has revealed the whopping amount he gets for each sponsored post on his account.
The influencer’s manager Alessandro Riggio in an interview with Fortune revealed Khaby is on track to make $10 million this year.
Moreover, many brands frequently reach out to him for the promotion of their products and according to the outlet, “Hugo Boss, a publicly traded fashion brand with a $3.7 billion market cap, recently paid Lame $450,000 to walk in their Milan Fashion Week show with a singular TikTok video to accompany the strut. A major Hollywood studio also recently paid Lame $750,000 for one TikTok, according to a contract viewed by Fortune.”
Khaby makes his fortune by debunking the internet’s arguably useless life hacks by presenting a straightforward solution to them in his videos. He is most famous for his silent reactions.