Prince Harry and Meghan Markle have found a way to boost and outgrow their popularity against Prince William in America.
Royal expert Eric Schiffer said that the Duke and Duchess of Sussex plan to win "hearts and minds of young Americans" so that they can beat the Cambridges.
"I think Harry and Meghan have made a obsessive campaign to win the hearts and minds of young Americans.
"They have done a superb job at zeroing in, in a political sense, on issues that are most meaningful, and present themselves as champions in ways that have convinced gen-z and millennials that they are advocates.
"That they can count on and look to you for support. It's been strategic.
"They assert the soft power of William and his father in America by zeroing in and spending more time and paying more attention to that demographic area."
Expert Schiffer continued: "One is aware of it. They're planning on coming here. They've been aware of it for a while and they're re-dialling their messaging."