Donald Glover launches new Balance Sneakers with interesting animation

Donald Glover, better known by his stage name Childish Gambino, continues his entrance into the shoe business through a new partnership with New Balance. Childish Gambino is a well-known artist, actor, writer, director, and comedian.

The native of Atlanta shared an animated short film on his Instagram on Thursday, July 7, to celebrate the launch of New Balance's newest sneaker, the RC30. The three-minute video showcases the new silhouette while following two anthropomorphic ad executives who are entrusted with developing a campaign for the RC30.

The Business Unit Manager of Global Collaborations & Energy Projects at New Balance, Joe Grondin gave his inside on Donald's collaboration, “With celebrity-endorsed sneakers coming out every weekend, we thought Donald was a good collaborator for New Balance to take a more considered approach”.

He further added, “No loud colors or branding, just classic, easy-to-wear colorways of a new silhouette that fit Donald’s style.”