Coles introduces sustainable Harry Potter, Fantastic Beasts collectables

Supermarket giant Coles has made a move to be more sustainable after introducing a sustainable line of Harry Potter inspired collectables.

The supermarket partnered up with Warner Bros to create a cardboard range that is 100 per cent Forest Stewardship Council certified.

The series, called Magical Builders, features 30 characters from both the Fantastic Beasts and Harry Potter franchises with five special edition characters.

There are also four iconic platforms that include Hogwarts Castle, Hogwarts Express, the Quidditch pitch and Platform 9¾.

Coles chief marketing officer Lisa Ronson said: "We wanted to find an interactive and sustainable way for customers to have fun and that will appeal not only to kids, but guests of all ages. We know that Australian fans have been waiting for a Wizarding World collectable campaign like this for a long time, so we are very excited to work with Warner Bros. to bring Coles Magical Builders to life.

"With over 30 beloved characters and four iconic settings available to collect, Magical Builders will allow customers to get creative as they build their magical world – all with the added bonus of being plastic free and recyclable."