Model Kylie Jenner announced the news of launching a baby care brand known as Kylie baby as she is expecting her 2nd child.
On Tuesday the cosmetics entrepreneur took to IG to break the news and spread awareness.
Announcing Kylie baby on IG, the model wrote, “I’m so excited to introduce kyliebaby to you guys. it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom.”
She further wrote, “I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i’m so proud of these products and couldn’t wait to share this with you and your family! launching September 28th kyliebaby. It feels crazy to finally show you guys this because you have no idea how long we've been working on this. To launch a baby line, I wanted to do it the right way. I just wanted to create safe products for babies and kids when I became a mom.”
According to US Weekly, Kylie stated, “I wanted to create something that I would use on my own kids. These are all Stormi tested and approved. These are the only products we use for the last, almost two years now.”