My goal with Rare Beauty is to break down unrealistic standards of beauty: Selena Gomez

Selena Gomez appeared for an interview with Stellar magazine and revealed why she wanted to launch her own beauty brand.

The singer shared, “Society constantly tells us that we’re not enough, so I wanted to start a brand to challenge and eliminate that pressure – to change the conversation. My goal with Rare Beauty is to break down these unrealistic standards of beauty.”

She added, “I saw from personal experience how these impossible beauty standards were having such an effect on my mental health and I know a lot of people who felt the same way.”

She further added, “At Rare Beauty we do social detox weekends often when we encourage our community to log off for the weekend.”