French fashion house presented its 2023 fall men's collection
The French fashion house Dior held its first-ever fashion showat Egypt's ancient Giza pyramids, on Saturdaypresenting its 2023 fall men's collection in the shadow of the millennia-old tombs.
Dwarfed by the vast Giza necropolis, the models showcased the collection titled Celestial.
Saturday's show was the second by a European fashion house to use Ancient Egyptian heritage sites as a backdrop this year.
The Giza necropolis, just west of the Capital Cairo, has in recent years played host to ever grander eventsincluding pop concerts and contemporary art exhibitions, as the North African country seeks to project a revitalised image to draw in new tourism and business.
Media entrepreneur Amy Mowafi said such star-studded events like Dior's put Egypt on the map as a new hub for design and creativity.