BTS release the 4th anniversary message for ‘Love Myself’ campaign
The South Korea’s popular boys band BTS have officially released a brand new music video in celebration of the 4th anniversary of their Love Myself campaign today.
In the video, which is less than two minutes long, the group members shared heart-tugging messages, addresses the importance of self-love, that have already captured the hearts of ARMYs.
In the video, one of the members of the popular band, RM began by saying, “It’s the 4th anniversary of the Love Myself campaign with BTS, Big Hit Music, and UNICEF.”
“Thanks to everyone’s participation, it's developed over the past 4 years into a campaign that helps children and teenagers around the world.”
Before concluding, he shared a thoughtful wish and added, “We sincerely thank everyone who has been a part of it.”
The K-pop band is also partnered with UNICEF for this project and their aim has been to spread love. The project was inaugurated back in 2017, under the #BTSLoveMyself and, to date has generated over five million tweets, 50 million in engagement and has also reached nearly every country of the world.
Its message, to spread light and love is also a main motivator for the boys. During their inaugural speech at the time, they admitted, “We started Love Myself as a way to reach young people and help improve their lives and rights.”