Jennifer Aniston launches her hair care brand
Actress Jennifer Aniston introduced her hair care brand LolaVie with 99 percent naturally-derived Glossing Detangle.
This would be Aniston’s first journey as a creator and founder and an initial step in satisfying her beauty ambition.
Taking to her IG handle, Jennifer Aniston shared a video snippet of a group of models posing for a brand and wrote, "Hi world! Meet Lolavie. This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you. So much hard work from our incredible team went into making this line — and we’re really proud to say it’s been made WITHOUT all the bad stuff… we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan… and of course CRUELTY-FREE, because we love our animals. Our very first product releases today, but there’s so much more to come. In the meantime... Enjoy!!”
For those unversed, the project had been in the works for a long time and Aniston could not wait to launch it.
Aniston took inspiration for her brand’s name from her childhood in California.
According to sources obtained by PEOPLE, Anniston said, "When I [arrived] and bought my very first car, a used car, somebody said to me, 'What did you name it?' And I looked at them and I went, 'Is that something you do?' And they were like, 'Uh, yeah!' So I named my car Lola on the spot. Maybe it's because I love that song [Sarah Vaughan's "Whatever Lola Wants"]. Then every time I'd come over, they'd be like, 'Lola's here'. So it just kind of became a name that I was called whenever I showed up [somewhere]."
Jennifer’s hair care product is designed to protect hair from heat damage while boosting shine.